Monday, June 07, 2010

RETURN TO THE LITTLE KINGDOM: "Definitive Biography of Apple"

After months of IPad mania, Apple CEO Steve Jobs is set to take unveil the company's next edition of the company's prized smartphone today. Last month, Apple shot past Microsoft, the computer software giant, to become the world's most valuable technology company. The changing of the guard caps one of the most stunning turnarounds in business history for Apple, which had been given up for dead only a decade earlier, and Mr. Jobs.

In Return to the Little Kingdom: How Apple and Steve Jobs Changed the World, Michael Moritz revisits his classic work on the history of Apple. In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apple’s first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning.

Moritz brings readers inside the childhood homes of Jobs and Steve Wozniak and records how they dropped out of college and founded Apple in 1976. He follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider’s profile of Jobs, whose genius made Apple the powerhouse it is today.
Required reading for Apple fans and competitors alike, Return to the Little Kingdom is timely and thorough, and the only book that explains how Steve Jobs founded the company that changed our world.

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