Friday, May 25, 2012

Hit the Beach with THE WAR AT THE SHORE

Here in Manhattan where sheets of rain have been falling in waves and a thick fog hovers at the top floors of the skyscrapers, you would never guess that we are mere days away from the summer solstice or that this weekend is the unofficial kickoff of the sunny season.  But in a few short hours many Overlookers will be hitting the road and heading to the Shore, all of us with books in tow.

Whether or not you will be celebrating beachside this holiday, yesterday's new release The War at the Shore by Richard “Skip” Bronson couldn’t be a more tantalizing read. This sensational true story reveals the epic battle between two casino titans at the helms of Mirage Resorts and Trump Resorts, over prime real estate in the Las Vegas of the Eastern Shore—Atlantic City. A modern day “Boardwalk Empire” saga, the War at the Shore chronicles all the gripping details of this infamous brawl between Las Vegas resort entrepreneur Steve Wynn and New York City real estate mogul Donald Trump, two of the most notorious businessmen of our time.

In the late 1990s as Donald Trump was maintaining three struggling casinos in AC, Las Vegas resort pioneer Wynn made the bold decision to move in on Trump’s “turf,” in an attempt to expand his successful casino-resort complexes cross-country. From 1995 to 2000, one of the most famous resort towns in America remained embroiled in this chaotic power struggle that hit the pages of The New York Times, The Wall Street Journal, TIME, and Newsweek.

The War at the Shore
is told by an insider who, as a one-time college dropout turned CEO, is a true American success story in his own right. Richard “Skip” Bronson was a partner to Steve Wynn at the time of the attempted takeover and had been described as “the toughest mild-mannered man I know” by Atlantic City mayor, James Whelon. At the center of this white-hot clash, Bronson knows the real story better than anyone.  And when he said that Donald Trump did everything in his power to stop Wynn’s empire from spreading, he meant everything.

Early Praise for The War at the Shore

“An engaging insider’s account of the down-and-dirty machinations that go into high-stakes real estate development.”—Kirkus Reviews

“What an amazing backstage look into the world of casinos, moguls, and politics.  The Trump vs. Wynn struggle over Atlantic City is fascinating, and Skip Bronson tells it in a unique way.”—Peter Morton, Chairman and Founder, Hard Rock Hotel and Casino and Hard Rock Cafes

The War at the Shore is not only a crash course in casino development, it’s a primer to getting things done as a business person—through creative problem solving, fierce tenacity, and simple hard work.  This is a great story of titans, power, and ego, and that never goes out of style.” –Millar “Mickey” Drexler, Chairman and CEO, J. Crew Group

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