Michael Moritz's RETURN TO THE LITTLE KINGDOM Charts the Success of Steve Jobs and Apple

Steve Jobs and Apple are in the news again with today's Ipad announcement. Apple fans who are interested in the history of the company should not miss Return to the Little Kingdom, by Michael Moritz, the definitive biography of Apple and its founders from the very beginning. Moritz follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider’s profile of Jobs, whose genius made Apple the powerhouse it is today.

More Praise for RETURN TO THE LITTLE KINGDOM: Steve Jobs, the Creation of Apple, and How it Changed the World

Another excellent notice for Return to the Little Kingdom by Michael Moritz in Author Magazine: "Moritz tells the tale of the early years of the Apple Computer Company, starting with young Steve Jobs and Stephen Wozniak as high-school students and ending with the creation of the Macintosh. Even in the 1960s, the Mountain View-Cupertino-Sunnyvale area of Northern California was a hotbed of engineers and companies like Sylvania, Intel, and Ampex who made early electronic devices for Lockheed, which had large military contracts. The two Steves were “phone phreaks,” early hackers who built their own “blue boxes” that could fool phone company computers into allowing free long-distance calls. The lessons in circuitry and design that they taught themselves while “phreaking” soon led to building their own computers. Moritz recreates for us the wild, seats-of-their-pants days of Jobs and Wozniak scrambling to obtain funding (Jobs sold his car, Woz his personal calculator) for their project, and then getting friends and family to help assemble the first Apples in garages and bedrooms, surrounded by bags of computer chips. From the start, though both were highly-skilled, Jobs was clearly more interested in style and appearance, while his partner tackled technical aspects. The lesson of Apple may be that Jobs' obsession with details has always paid off. Younger readers will particularly enjoy learning about the Homebrew Computer Club, the 1970s bastion of geek power that launched Silicon Valley back when programs like BASIC came on cassette tapes. Older readers will thrill to the tales of backstabbing and greed that hit the Valley when Apple went public. This is a great entrepreneurial story, well-researched and well-told."

Michael Moritz's RETURN TO THE LITTLE KINGDOM in Fortune Magazine

Daniel Okrent of Fortune Magazine reviews Michael Moritz's The Return to the Little Kingdom: "In the early '80s, Jobs gave Time journalist Michael Moritz complete access to virtually every aspect of his life and of Apple, resulting in The Little Kingdom. Two things emerged from the experience: a fine book, and Jobs' decision to slam the door in the face of most serious journalists who came after. (He has made exceptions, but by some uncanny coincidence they've tended to occur in very close proximity to new product launches.)

Fine as The Little Kingdom is, since its publication in 1984 the Jobs canon has had to weather the passage of 25 years, one exile, an unlikely return, the iPod, the iPhone, suspended glass staircases, and a grave illness. Perhaps that's why Moritz, now a respected venture capitalist whose Sequoia Capital was a backer of Google, Yahoo, and PayPal, for starters, is re-releasing the book this month with a revamped title, Return to the Little Kingdom."

Overlook Preview: RETURN TO THE LITTLE KINGDOM

Michael Moritz's compelling story of Steve Jobs, the creation of Apple, and how the company changed the world is revealed in Return to the Little Kingdom, published next month by Overlook.

In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apple s first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning.Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976. He follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider s profile of Jobs, whose genius made Apple the powerhouse it is today.