Showing posts with label return to the little kingdom. Show all posts
Showing posts with label return to the little kingdom. Show all posts

Tuesday, July 27, 2010

Intern Adventures: Testing the Editorial Waters

Have you been craving more updates about the glamorous life of a publishing intern? Fear not--our wonderful publicity-and-sometimes-editorial Intern Michael is here to update you on his exciting 10-to-5 and take any questions you may have in the comments! Happy reading!

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Since I started working at Overlook earlier this summer, many people have asked me the obvious question: “What exactly does an intern at a book publisher do?” To many an asker’s disappointment, the innocent query can result in a somewhat boring discussion unless a conversant is duly prepared for a detailed rundown on the inner-functions of the website CisionPoint. The temptation to glamorize my position here can be a bit overwhelming and at times I’m tempted to exaggerate the truth about the less exciting duties of a publicity intern.

Intern Michael hard at work in the Overlook offices Tuesday.
No, we're not making him read ALL of those books. (Just most of them.)
Thanks, Michael!

In a post last month I detailed some of those responsibilities, including the fulfillment of media requests and the collection of names and email addresses for contact lists. While I recognize and appreciate the necessity and value of tasks like these for any business to function, they never quite qualify as the most compelling explanation of the job I chose to undertake this summer. Don’t get me wrong, I love working in publicity. One thing I’ve discovered while working here is that there is a huge amount of fulfillment to be found in the marketing and promotion of meaningful literary works in an industry that is as competitive as books.

That said, there is still an incredible amount of work that needs to be done in order to bring those books to market, not all of which makes for the most thrilling of conversations.
Since starting here two months ago I’ve had the good luck to receive some jobs outside of the publicity department. While these odd assignments provide me with better fodder for making my job sound more important than it is, they also give me more insight and a better understanding of the way that Overlook functions overall as a publishing house.

At least once a week I try to sit down for a few hours and read submissions that we receive from literary agents and agencies. These submissions range from completed and bound books that have been published in foreign countries and are seeking North American distribution to incomplete manuscripts and proposals that desperately want a publisher’s interest and approval. I try to give them all as much time and attention as possible as I write reports which are then delivered to our editors for their input and opinions.

On several occasions I’ve had the opportunity to work with our sales team in the research and development of sell sheets, promotional tools which our staff uses to assist in the sale of our current or upcoming titles. Last week I created a sheet for the paperback edition of Return to the Little Kingdom: How Apple & Steve Jobs Changed the World. In spite of some recent bad press on the iPhone 4, it wasn’t difficult to find an overwhelming amount of positive statistics and headlines about Apple, information which can then be used to drum up interest in this book about Apple CEO Steve Jobs.

The more time I spend at Overlook, the more I realize that while some of the more monotonous tasks that are required of an intern are indeed dull, they do represent an essential aspect of the overall mission of the business: the publication of distinguished books of outstanding quality that would otherwise remain “overlooked” by other houses. While my internship here might not include the same perks and excitement that belong to our head publisher Peter Mayer , I do feel like I get enough exhilaration at work by formatting and printing the Publisher’s Weekly morning report he reads every day.

Monday, June 07, 2010

RETURN TO THE LITTLE KINGDOM: "Definitive Biography of Apple"

After months of IPad mania, Apple CEO Steve Jobs is set to take unveil the company's next edition of the company's prized smartphone today. Last month, Apple shot past Microsoft, the computer software giant, to become the world's most valuable technology company. The changing of the guard caps one of the most stunning turnarounds in business history for Apple, which had been given up for dead only a decade earlier, and Mr. Jobs.

In Return to the Little Kingdom: How Apple and Steve Jobs Changed the World, Michael Moritz revisits his classic work on the history of Apple. In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apple’s first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning.

Moritz brings readers inside the childhood homes of Jobs and Steve Wozniak and records how they dropped out of college and founded Apple in 1976. He follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider’s profile of Jobs, whose genius made Apple the powerhouse it is today.
Required reading for Apple fans and competitors alike, Return to the Little Kingdom is timely and thorough, and the only book that explains how Steve Jobs founded the company that changed our world.

Wednesday, January 27, 2010

Michael Moritz's RETURN TO THE LITTLE KINGDOM Charts the Success of Steve Jobs and Apple

Steve Jobs and Apple are in the news again with today's Ipad announcement. Apple fans who are interested in the history of the company should not miss Return to the Little Kingdom, by Michael Moritz, the definitive biography of Apple and its founders from the very beginning. Moritz follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider’s profile of Jobs, whose genius made Apple the powerhouse it is today.

Friday, December 18, 2009

More Praise for RETURN TO THE LITTLE KINGDOM: Steve Jobs, the Creation of Apple, and How it Changed the World

Another excellent notice for Return to the Little Kingdom by Michael Moritz in Author Magazine: "Moritz tells the tale of the early years of the Apple Computer Company, starting with young Steve Jobs and Stephen Wozniak as high-school students and ending with the creation of the Macintosh. Even in the 1960s, the Mountain View-Cupertino-Sunnyvale area of Northern California was a hotbed of engineers and companies like Sylvania, Intel, and Ampex who made early electronic devices for Lockheed, which had large military contracts. The two Steves were “phone phreaks,” early hackers who built their own “blue boxes” that could fool phone company computers into allowing free long-distance calls. The lessons in circuitry and design that they taught themselves while “phreaking” soon led to building their own computers. Moritz recreates for us the wild, seats-of-their-pants days of Jobs and Wozniak scrambling to obtain funding (Jobs sold his car, Woz his personal calculator) for their project, and then getting friends and family to help assemble the first Apples in garages and bedrooms, surrounded by bags of computer chips. From the start, though both were highly-skilled, Jobs was clearly more interested in style and appearance, while his partner tackled technical aspects. The lesson of Apple may be that Jobs' obsession with details has always paid off. Younger readers will particularly enjoy learning about the Homebrew Computer Club, the 1970s bastion of geek power that launched Silicon Valley back when programs like BASIC came on cassette tapes. Older readers will thrill to the tales of backstabbing and greed that hit the Valley when Apple went public. This is a great entrepreneurial story, well-researched and well-told."

Thursday, November 19, 2009

RETURN TO THE LITTLE KINGDOM: "An Apple Book You Really, Really Must Own"

Michael Moritz's Return to the Little Kingdom is included in the list of the "Six Apple Books You Really, Really Must Own: "Just published last week, this book has been heavily revised, being an updated version of the book (The Little Kingdom: The Private Story of Apple Computer) Moritz wrote 25-years ago. In conjunction with the others on this list the original title has been a tried and tested essential reference work that’s helped build and inform our understanding of the development of the computer company.

Why we like it? It’s factual, it lacks spin, and was written way back in 1984 by Moritz, then at Time Magazine. It does a great job explaining the origins and quirks of Apple's first decade, giving some clue as to how the company turned out the way it did. Later titles all cite this one, partly because of its accuracy and partially for the on the button job Moritz managed in capturing the essences of the personalities of the founders of the company and the challenges it faced. What do other people think? Andy Hertzfeld quite simply calls it, “One of the best books about Apple ever written”. We say, “buy this book”. - Johnny Evans, 9to5Mac

Tuesday, November 10, 2009

Author Michael Moritz Discusses Steve Jobs and Apple in Fortune Magazine Interview

Fortune's Michael V. Copeland interviews Michael Moritz, author of Return to the Little Kingdom about the young Steve Jobs, what made Apple special from the start, and the common characteristics of extraordinary companies.

Q: What was Jobs' demeanor during the time that the Macintosh was being developed?
A: He was on a mission. And people who are on a mission and imbued with a sense of purpose are just unstoppable. His responsibility in those days was running the Macintosh division. That was the lens through which I saw him mainly.

Q: Was Apple as secretive then as it is today?
A: Back in the early '80s things weren't as secretive as they necessarily became later. There was always this joke back then that it was a company that leaked from the top. Those leaks were corked years later -- from the top.

Q: How has Jobs changed since the book was written?
A: You can never take the boy out of the man. In his youth he developed very worldly interests. He attained an aesthetic sensibility and always had the air of the bohemian poet about him. All of that was very apparent: the music he listened to, the books he read, the political leaders he admired. He had ferreted out this guy named Hartmut Esslinger, who at that point was one of the best product designers in the world. This was a guy nobody knew in America, and Steve found him in the Black Forest in Bavaria, and he got him working on Apple products. That was Steve. Steve's got a fabulous eye and a terrific ear. Most people in Silicon Valley or in the consumer electronics business are tone deaf, offkey. Steve has perfect pitch.

Q: How has your study of Jobs and Apple helped you in your job as a venture capitalist?
A: Extraordinary, rare companies -- like Apple in those first two or three years -- have some common traits. The individuals will be different, the businesses will be different, the decade will be different, but the purpose, the drive, the sense of mission, the intelligence of the founders -- those will be common. If you have been around the start of success, it's far easier to recognize it again.

Friday, November 06, 2009

Michael Moritz's RETURN TO THE LITTLE KINGDOM in Fortune Magazine

Daniel Okrent of Fortune Magazine reviews Michael Moritz's The Return to the Little Kingdom: "In the early '80s, Jobs gave Time journalist Michael Moritz complete access to virtually every aspect of his life and of Apple, resulting in The Little Kingdom. Two things emerged from the experience: a fine book, and Jobs' decision to slam the door in the face of most serious journalists who came after. (He has made exceptions, but by some uncanny coincidence they've tended to occur in very close proximity to new product launches.)

Fine as The Little Kingdom is, since its publication in 1984 the Jobs canon has had to weather the passage of 25 years, one exile, an unlikely return, the iPod, the iPhone, suspended glass staircases, and a grave illness. Perhaps that's why Moritz, now a respected venture capitalist whose Sequoia Capital was a backer of Google, Yahoo, and PayPal, for starters, is re-releasing the book this month with a revamped title, Return to the Little Kingdom."